I was reminded of this when I discovered muxtape.com, a web 2.0ish site that allow you to create an online mix tape. It's simple execution of creating a set of songs quickly became popular and the term muxtape entered into lingua franca of web 2.0. Had the mixtape.com domain been available to muxtape.com's creators, I bet they would have used it. But the side-effect of this limitation is they had to be creative and now muxtape is an unambiguous band-name for their service.
On the opposite side, some company's chose overloaded product names that may not cause as much confusion as demonstrate the lack of creativity. In fact, MBC pleads guilty here.
When faced with a company name, brand-name or feature name, use all the creativity you can muster to discover a name that both is sticky and unique and has a chance to to be an unambiguous term that will be associated with your company.
And here's a great example of a muxtape.
posted by soup @ 9:40 AM
1 Comments:
Interesting you mention muxtape as an example, because muxtape is in essence a stripped down clone of imeem.com - keeping the music upload and playlists, but getting rid of those pesy web 2.0 things like social features, tagging, API's etc etc.....
When it launched years agoimeem was a social network built around an IM application. So the name was somewhat smart and relevant.
But nobody cared for the software and instead a few years ago imeem turned into youtube for mp3's, now it's the biggest web2.0 music site in terms of active users, but most bloggers don't even realise it exists - devoting their blog love to last.fm, muxtape and other sites with names relevant to their product.
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